Thursday, March 18, 2010

Dropping the ball

OK, I got on a Twitter rant this morning and I have to finish it but to save my Twitter followers a twitter storm, I will use a blog. Why is it that companies come up with great ideas and then drop the ball.



The whole idea of this flagship (Korg's word) synth is to create a platform that will remain state of the art by supplying a line of new synths for the future. Where are they Korg? I love this idea and frankly, an expandable hard synth is a great idea but Korg clearly lost interest in this one.

Roland V-Synth

I think everyone has forgetten this but when the V-synth came out there was a promise of more V Cards beyond the D50 and vocal processor right? Again, the idea being expandability. Then, they just integrated these into the two synths in one idea and dropped the ball.


Another company that has offered expansion cards but for only part of their line. FM is still a useful form of synthesis but Yamaha has not built on it.


Making a additive soft synth was a great idea. Now don't' get me wrong, I have gone from being a fan of additive synthesis to a skeptic but I don't think this need be a dead issue. But VirSyn dropped the ball at Cube 2 being on the cutting edge and now makes ho hum effect plug ins. sad but I guess that is what sells.

Native Instruments

I have become a bigger fan on this company over the years because for the most part, with the exception of the B4 and "Spectral Delay" (big mistake), Native Instrument continues to develop there soft synths.

I am sure there are others but my point is, why come up with a great idea and then not develop it but this pattern seems to happen again and again. I have provided examples here but there are more.

Anyway, just had to let that rant finish for anyone who wants to listen.

Thanks for reading.

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